This principle is applied when you're designing a website theme or a set of artworks. Passive White Space – this is something that occurs naturally, like the spaces between lines or an element.ĭesigners should not just focus on the active white space but also be mindful of the passive white spaces and its impact on their design. There are active white spaces and passive white spaces.Īctive White Space – designers make an effort to add this to their design and is often asymmetrical However, the nothingness is also an element which shouldn't be neglected. Most people would focus on the tangible – what is there? Meanwhile, the larger white space elements of a design is called a macro white space. The smaller elements of white space in a design is called micro white space. There are two kinds of white spaces in graphic design – the micro white space and the macro white space. One of the biggest brands in the world, Apple, is an avid user of this minimalist design technique.ĭesigners should see white spaces as their design's greatest asset.Ĭhoose a high-quality font and use monochromatic colours.īlack is a popular choice as it always looks good against a white background. This technique has become a trend recently. The use of white space can be tricky in graphic design. The reincarnation of bold colours is inspired by the hip and bright 80's Technicolor era. More consumers are embracing colours and designers recognise the need to add this colour in their designs. In 2014, Google Material Design launched its vibrant palette, which further pushed this trend online. Last year was no stranger to these new trends.īold and vibrant colours have become an aesthetic staple over the years, as a result of the flat design movement. These emerging colour trends are very popular and really caught the attention of the people.
Instagram and Pinterest, for instance, have enabled this trend and somehow formed a new art movement using bright colours that really pop. There was a time when metallic designs were a huge hit. This is also a technique used when the text is short, and you need to make an impact.ĭesigners also use high-contrasting colours and lively background colours. The colour pop technique is used by most graphic designers to make their design eye-catching. Here's a quick visual guide of the font families: These fonts are unusual and are aimed to elicit a particular effect. This font is used for themes of elegance and creativityĪlso called “novelty”, decorative means these types of fonts are created to get the reader's attention. Scripts are not necessarily handwritten or cursive fonts. This font type is more modern and common. Sans-Serif means no serif or no “little feet” attached to the ends of the letters. Serif fonts have little lines attached at the end of each letter. This font family looks more serious and traditional. It's important to know the main categories of each font. See which fonts look good scrap those that don't seem as good.Ĭhoosing the right font can be hard especially if you're selecting from a pile of fonts. Master this skill by first experimenting with different types of font styles.Įxplore new fonts and try to mix and match.
Learning how to choose the right font can make or break your design.ĭo not limit your designs to only one font – think outside the box. Readability and clarity are essential aspects of graphic design.